Christian shoppers are making their presence felt in the digital marketplace by seeking brands and products that reflect their values and beliefs. There are unique trends emerging at this intersection of faith and e-commerce that Christian businesses, churches, and shoppers should keep an eye on.
Faith-Driven Shopping: What Christians Want
Online shopping trends and purchases by Christian consumers are becoming increasingly intentional. Search terms such as “Christian T-shirts” and “Bible verse T-shirts” dominate search engines, with thousands of searches in local markets each month. Products aren’t the only thing that matters. A growing number of consumers are also looking for brands that adhere to biblical principles and follow ethical business practices.
This is mirrored in Bible purchases as well. According to ChristianityToday, “…data from the book tracker Circana Bookscan, Bible sales increased by 22 percent in the US through the end of October 2024 compared to the year before, while total US print book sales only increased by less than 1 percent in that same time frame”. Premier Christian News reports that “The Society for Promoting Christian Knowledge (SPCK) has noted an 87% increase in purchases of the Bible between 2019 and 2024.”
The Rise of Christian Marketplaces
There is a growing number of Christian e-commerce platforms that offer curated selections that help believers shop with confidence. In these marketplaces, you can find ethically produced products as well as devotionals, Bibles, jewelry, and more, all tailored towards a faith-based audience. In addition, social media and influencer marketing play a vital role in connecting shoppers with other like-minded consumers.
Top Products and Shopping Categories
Bibles, devotionals, apparel, jewelry, and home decor are the top-selling categories for Christian online shoppers. A growing demand for custom and ethically sourced products reflects a desire for meaningful, responsible products. The message, author, and quality of the product are all increasingly important to Christian online shoppers.
Faith and Technology Intersect
Christian consumers are reshaping the landscape of online shopping as technology evolves. As a result of their commitment to faith-based values and a sense of community, they use digital tools to shop with purpose and conviction. With faith and technology intersecting, beliefs and buying habits are becoming more intertwined.
In addition to convenience, online shopping provides Christians with the opportunity to support brands and products that reflect their faith, values, and mission. Faith-driven consumers are increasingly influential in the e-commerce industry, one click at a time.